The Brief: Rogers LTE is double the speed of the other guys.
The Idea: In conjunction with the mass team, we developed a game that played off the TV spot (showing Santa with double the reindeer). We thought, if Santa is going twice as fast now, he might need some help delivering all that joy across Canada. The consumer would come along for the ride and would be able to use their smartphone to toss the gifts into the chimneys.
This was meant to be a YouTube masthead only but, the client loved the idea so much we turned it into a Facebook game. Based on other Rogers Facebook contests, we expected to get around 3000+ entries into the contest. In the end, we had 22,000+ entries.
It's now up on Google Double Click as a top example in its category.
The Brief: The Canadian summer is fleeting and we don't get enough of it. OFF! bug spray helps Canadians get more out of summer by getting rid of pesky bugs.
The Idea: OFF! Hours
That may sound like just a clever line, but how it came about wasn't planned. We went in with some great work hitting on all points of the brief. But this didn't feel like it was our lucky day. But hey, it happens to the best of us, right? Well, they sent us into the hall (something SCJ does so they can have 10 minutes to chat about the creative). While out there, it struck me. "OFF! Hours" It needs to be nostalgic and show people those special summertime moments that they need more of. Memories are made in your OFF Hours. And OFF! bug spray can help you get more of them.
Well, we walked back in and before hearing their feedback, I stood up and told them we solved it out in the hall. We talked them through this new idea and it became the campaign.
DHL World Facts
The Brief: DHL goes to more places than anyone.
The Idea: DHL knows even the smallest little factoids about different places in the world. Why? Because they constantly go to more places than anyone, guaranteed.
The amount of useless knowledge I gained over the course of this project could have made me a Trivial Pursuit champ at the time. Sadly, most facts have creeped out of my head over time.
This was a series of print and outdoor ads as well as a widget! Back in the days before apps, this was how we got DHL and their delivery/tracking capabilities in front of consumers. The widget launched with a game which gave daily chances to win prizes. That meant DHL, and the new tracker that we designed, was front and center at least once a day when it launched. We were changing how consumers tracker their packages and were one of the first to offer quick way to check without having to go to the site and sign in.
DHL Brazil Ball
The Brief: Have some fun promoting DHL's sponsorship The Brazilian Ball.
The Idea: Have some fun, Brazilian style.
The Brief: Reach boomers (one of the most infuencial generations) and tell them about Sunlife - Money For Life
The Idea: The boomer generation probably had more of an impact than any other generation before them. They went to the moon, they reinvented music, they changed the way society thought. But they're not done redefining things yet.