Learning Never Stops

The Brief: The fall of 2020 was the first Back-to-School season of the pandemic. Coinciding with the launch of our new brand, we wanted to develop a brand awareness campaign to showcase what Prodigy believed in: kids love learning when it’s fun. 

The idea: The impact of Covid and remote learning was fresh in the minds of parents and teachers. Students were missing loads of school and learning-loss was a real fear. For Back-to-School in the fall of 2020 we wanted to remind parents that kids have a natural curiosity and a love of learning when it’s fun. 

My Role: Creative Director (art and copy), Art Director
With a true shoestring budget, I worked alongside an agency partner to conceptualize and produce Prodigy’s first ever brand awareness campaign. To give an idea of the budget: if you look closely, you’ll see my kids and my house. We produced a full campaign, complete with cutdowns, social, emails, and more.