The Brief: There was no brief. I just had an idea…
The 2016 NBA Playoffs were quickly approaching. The Raptors we coming into their own. And I had an idea for a T-Shirt.

The Solution: What do you get when you combine Drake's colours, Toronto Pride, the red-hot Raptors and a classic Beatles T-Shirt? This (see below). I hit the streets (of Instagram) to promote it and the Raptors and I had the playoff run of our lives. Fun Fact: Ray Allen has one of these tees.

Fast forward to 2019 playoffs and the Raptors were on the run of their lives. I brought back the idea to commemorate their historic championship.
(See further below).

My Role: Creator, Influencer, Entrepreneur, Guy Selling Tees Outside ACC

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#WeTheChamps

Is this real life?

Kind of. Yes, we won the title, but no, I didn’t manage to get Drake a tee while he was on the parade bus. Maybe next time.