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The Brief: Tim Hortons coffee is Canada's coffee
The Solution: Tim Hortons coffee needs no introduction. There's a reason 8 out of 10 cups of coffee sold in Canada are Tim Hortons. So we decided NOT to sell the iconic coffee. And instead, we chose to dedicate Canada's coffee to Canadians. They are the reason Tim Hortons brews its iconic coffee.
My Role: Art Direction, help with script writing