The Brief: Get powerful politicians to understand that the Canadian wetland is home to hundreds of plant and animal species including countless waterfowl that depend on this natural habitat for their survival. The grim reality is that 30,000 acres of Canadian wetland are destroyed by human activity each year, which has been killing off waterfowl at an alarming rate.
The Solution: To raise awareness of the wetland crisis, we used the iconic rubber duckie to deliver our message in a memorable way. Only our rubber duckie was designed to roll over as soon as it’s placed in water, revealing an urgent call to action. The duckie DM will be sent to prominent Canadians who can help make a difference.
My Role: Art Director
Supporting Print
Copy:
What if we treated all water like we treat the wetlands?
30,000 acres of Canadian wetland are destroyed by human activity each year. Help protect what's left.