The Brief: The Rogers Unlimited Student Internet Plan is something you won't mind sharing.
The Idea: Let's prank some unsuspecting people answering a "roommate wanted" ad. The catch, these guys only have one of everything and share to the extreme.
I was involved from inception to completion with this idea. We started by sitting and brainstorming all the ways we could get reactions out of people. Do these guys share a girl friend? What about a community lip gloss for the house? Definitely a toothbrush. We then shot this while sitting in the attic of this tiny house on the hottest day of the summer with 8 GoPros recording everything. And we ended by getting over 260,000 views during the campaign. We proved that yes, the Unlimited Student Internet Plan is one of the few things you won't mind sharing.